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                                                The Social Hotelier by Sam-Erik Ruttmann
                                                
                                                
                                            
                                            
                                        Sharing the secrets of defining strategies to reach business goals with digital marketing Pt2
                                                
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                                        Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality
I am with Juha Pesonen, Head of eTourism Research at University of Eastern Finland
In this episodes we are discussing about Defining a strategy to reach business goals.
                                                                                            Sam Erik Ruttmann
                                                                                        
                                                                                        
                                                                                            Director of Global Hospitality Development at Studio Puisto Architects
                                                                                        
                                                                                    
                                                                                    Expert in hotel business, redefining new paradigms for your business growth. Extensive international experience in the hotel industry, hotel management, hotel development for multi brand hotel companies, brand re launch, and asset management across, South East Asia, Middle East and Africa. A strategic and operational back ground in senior management roles leading multi branded hotels and managing owner relations. Currently helping hotel owners and managers to leverage social media to grow their audience, brand and market share.