Contagious: Why Do Things Go Viral? - Jonah Berger
In "Contagious: Why Things Catch On" by Jonah Berger, you will understand why images and new content goes viral quickly on the internet and social media. There are 6 steps that Jonah found in most of the content that has went viral in the past and he uses it as a guideline to producing more viral content. Contagious is a great book that I recommend every media marketer to read, since it has profound evidence and studies showing that the methods Jonah is using actually works. The first is social currency, which is the binary option of whether or not it makes the person sharing the post look cool and smart. The second is triggers, which reminds the customer of the product. Is it a day of the week, a time of the year, or even a meal, such as breakfast? The fifth is practical value, that is, is must be usable in every day life for best results. Putting all 6 "STEPPS" to work can create viral content effectively.
Contagious: Why Do Things Go Viral? - Jonah Berger - Animated Book Review00:04 hour(s)
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch (but not upload) videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos.