The Future of Coffee: Craft, Technology, and Sustainability: Jim Townley at TEDxVictoria 2013

Jim Townley
Jim Townley started roasting coffee in 2000, with an intense interest in not only how different flavours arise by origin, but also how they can be changed through the process of roasting. Amazed by how much energy roasters require and how much smoke (containing harmful compounds) the roasting process generates, Townley was driven by the sense that there was a missing technological link in the café industry, and so he set out to modernize the coffee roaster. Since then, Jim has invented and produced a nearly smoke-free, ultra-energy efficient, electric roaster.

Twitter: @Roastaire
Website: http://www.freshcup.ca

TEDxVictoria
Twitter: @TEDxVictoria
Website: http://tedxvictoria.com

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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