Course content

Introduction to the Nation Brands, Destination Brands, and an Overview
- Introduction to the Nation Brands, Destination Brands and an overview
Relevance, scope and evolution of Nation Brands and Destination Brands
- Relevance, scope and evolution of Nation Brands and Destination Brands
Elements of nation-branding strategy
- Elements of nation-branding strategy
Elements of Destination brand strategy
- Elements of Destination Brand Strategy
Best practices and Future Trends
- Best Practices & Future Trends

Introduction to the Nation Brands, Destination Brands and an overview

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