Do I Need a Mission Statement for My Hospitality Property? | Ep. #002

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A Mission Statement outlines the company's business, its goals and its method to reach those goals. A Vision Statement explains the desired future position of the business.


Welcome to another edition of hospitality property school.

I’m your host Gerry MacPherson and today we are going to talk about Mission Statements.

Over the years, I have asked many Independent Hotel, Inn, Bed & Breakfasts and resort owners if they had a mission statement, why they wanted to be in the hospitality property industry and I’ve heard a range of answers.


 I love people

 The service industry is wonderful

 It’s a great way to make money and on and on and on.


Do you think these answers good are enough to inspire employees and guests to take action?


I feel, with these answers, it would be hard to inspire anyone to get excited and take action. To promote your property or book a room.


So how do you answer this question?


What is the real reason you wanted to be in the hospitality property industry?


What was your vision?




Continue reading to find out more...

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