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Programmes
Consumer Behaviour
Cultural Influences
Course content
Consumer Behaviour Introduction & Overview
Consumer Behaviour Introduction & Overview
Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
Consumer Attitudes, Personality & Life Styles
Consumer Attitudes, Personality and Lifestyles
Cultural Influences
Cultural Influences
Cultural Influences
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