The story of this medium-sized town start like that of so many other medium-sized towns in North America: Early industrialization and heavy manufacturing provided post-WWII economic windfalls to shareholders, employees and citizens alike. The 1980's then resulted in a consecutive collapse of industrial operations. The town is left with vast tracks of vacant lands and the resulting economic hardship. But in this story, the town identifies an under-utilized, seemingly unused asset that can help to create jobs, rebrand the city identity and rally a community around a new source of future economic gain.